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As I Am Coconut CoWash Cleansing Conditioner | Product Review

As I Am Cowash
Price: $7.99 for 16oz Tub @ Target

Product Claims: 
"This light creamy conditioning lotion spreads easily throughout to cleanse your hair and scalp. Detangling is wonderfully easy and rinsing is too."

"Helps maintains moisture, adds more moisture and retains moisture - vital to the health and happiness of your coils and curls."

"Plus! Contains organic ingredients that help promote healthy hair growth."  

Ingredients: Aqueous (Water, Aqua Purificada, Purified) Extracts: Cocos Nucifera (Coconut) and Citrus Reticulata (Tangerine)¹, Cetyl Alcohol², Cetrimonium Chloride, Cetearyl Alcohol², PEG-40 Castor Oil, Stearlkonium chloride, Cocos Nucifera (Coconut) Oil², Ricinus Communis (Castor) Seed Oil¹, Phytosterols¹, Serenoa Serrulata Fruit Extract¹, Quaternium-18, Potassium Sorbate, Fragrance/Parfum, Limonene, Methylisothiazolinone. 
Source: 1-Natural, 2-Coconut

My Thoughts: 
My first time using the product I did not like it. I mainly focused on the word Cowash & went off with my prior thoughts on what a Cowash does. Clean your hair but provides MOISTURE to the hair. After my first use I left it in my stash, but recently I have been using if a few more times. After reading the directions and paying attention to the claims. 

This cleansing conditioner is more cleansing then it is conditioning. The product is a gentle cleansers in comparison to a shampoo but is not conditioning as a conditioner. My hair does feel nicely cleansed it does not feel completely stripped but it does not feel moisturized. This product has zero slip which did not make detangling a breeze as it claims. It did not provide my hair with moisture or maintain moisture. After using this I have to always follow up with a conditioner to bring back the moisture that was lost. I would not detangled with this product in my hair. Rinse it out and follow up with a conditioner and it be a lot better. But doesn't that beat the purpose of what a Cowash product is for? It's suppose to be basically a all in one ? No ? Yeah?

The product has a thin consistency that I feel is a pro and con. What I do like about it is that it is easier to apply too my roots directly and can easily be rubbed in. What I dislike about it is it's a bit runny and sometimes product runs off my hand. I also dislike the packaging. I feel if the consistency is thick then it belongs in a tub but this product is thin/runny and can easily fall out if dropped, especially in the shower.

Would I Repurchase ? 
Eh.. Not really I am pretty sure that there can be a better cleansing conditioner. I want it to give me BOTH gentle cleaning with MOISTURE! I also believe it was the coconut that did not work well with my hair. I was suck into the hype though ! 


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